Studio
La Plage
Harry Potter and the Goblet of Fire
The new covers, as created by design team Studio La Plage, bring to vivid colour scenes from the books, some never before depicted such as Harry’s Great Lake task in Goblet of Fire. Easter egg: Krum’s shark head in the Harry Potter and the Goblet of Fire cover. The fourth Harry Potter book plunges to depths of the wizarding world we haven’t seen before. Quite literally, in the case of this cover, which shows Harry underwater, braving Hogwarts’ Great Lake. The scene is taken from the Triwizard Tournament, which serves as the main vein of this book’s plot – focusing on Harry’s second task as a reluctant Hogwarts champion. The mysterious greens and blues of this cover encapsulate the enigmatic atmosphere of Harry’s underwater mission. And eagle-eyed Harry Potter fans may spot some fun details in the background!
Harry Potter and the Order of the Phoenix
In this cover, it is not Harry that takes the focus, but his best friend Hermione, confronting Death Eaters in the Ministry of Magic’s Department of Mysteries. The scene, in which Harry and his friends strive to find the Prophecy that spells his future, turns into chaos when Voldemort’s followers confront them. Note the ethereal nature of the prophecy orbs and Hermione, mid-curse, with her wand glowing dangerously red.
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This summer, the Harry Potter series will be getting a radical new look for those enjoying the stories on digital devices. Twenty-five years after J.K. Rowling’s Harry Potter and the Philosopher’s Stone was first published in print in the UK, the audiobooks and eBooks continue to ride high in the bestseller lists, with new generations discovering them every year. Now Pottermore Publishing, the Wizarding WorldTM’s global digital publisher, has brought its cover art bang up to date with a dynamic new suite of cover designs for the seven Harry Potter eBooks and audiobooks.
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Bringing both iconic and lesser-known scenes from these beloved stories alive in thrilling detail for fans and new readers alike, the new cover art invites the next generation of readers and listeners to jump into the action and discover the Harry Potter books on their phones, tablets, e-readers and other devices.
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The designs bring to vivid colour scenes from the books, some never before depicted on the covers, such as the flying Ford Anglia crashing into the Whomping Willow, Hermione facing down the Death Eaters, and the depths of the Great Lake, as well as giving new perspectives on iconic moments such as Harry’s first Quidditch match, his first encounter with the Knight Bus, Dumbledore drinking Voldemort’s potion, and Voldemort facing Harry in the final Battle of Hogwarts. By placing the much-loved characters centre stage, the covers show in brilliant detail how Harry and his friends progress and grow up through each year of Hogwarts, as they encounter challenges and adventures together. Incorporated into the designs are a multitude of characters and beautifully realised, often subtle canonical details to delight and intrigue readers and listeners, whether they are diehard fans or new to the stories.
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Skillfully crafted by creative design experts Studio La Plage, the covers were made with today’s generation in mind. The aim was to give a fresh but instantly recognisable treatment to the stories – whether they are being read on digital devices at home or on the move.
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Mike Richards, Pottermore Publishing Head of Marketing, said: ‘We know that the Harry Potter books continue to hold a place in the hearts of millions all over the world and, even now, regularly occupy places across audiobook and eBook bestseller lists. It’s been so exciting to create new, character-led imagery that matches the enthusiasm of the next generation of readers and listeners and ignites their imaginations afresh.’
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Jack Bedford, Associate Creative Director at Studio La Plage, said: ‘It was both a challenge and an honour to take the legacy of the Harry Potter covers and create a new visual approach fit for the digital age. Most importantly, we wanted to retain the essence of what we know and love most about the Wizarding World. We set out to create exciting artwork that had our digital readers and listeners at heart. The aesthetic had to inspire a new audience whilst keeping its existing fanbase captivated. We achieved this by layering in hidden details from the stories, bringing the rich, magical moments of the Wizarding World world to life. Our new covers celebrate the moment before the action. They invite readers to experience moments of fantasy, emotion, bravery and friendship – ultimately asking the question: ‘What happens next?’ We can’t wait to share them.’
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The seven cover designs will be adopted in all territories across the digital Harry Potter eBooks and audiobooks from 31st May, almost 25 years on from the first book’s publication in June 1997.. They’ll be just in time to join in with the celebrations of the 25th anniversary of the first book’s publication in the UK in June, and in time to join in with an exciting new readers’ campaign, ‘Starting Harry Potter’, which will be launched on WizardingWorld.com in July.
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Bringing both iconic and lesser-known scenes from these beloved stories alive in thrilling detail for fans and new readers alike, the new cover art invites the next generation of readers and listeners to jump into the action and discover the Harry Potter books on their phones, tablets, e-readers and other devices.
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Harry truly seems at his happiest when he plays Quidditch, as we can see here in this vivid interpretation of his match against Slytherin. The use of strong reds in this image bring out the vibrancy of the wizard sport, not to mention a nod to Harry’s Gryffindor house colours.
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In the second installment, Harry and Ron find themselves in a precarious situation – trapped in a flying car that just so happens to have crashed into the most dangerous tree at Hogwarts, the Whomping Willow. The luminous night sky complements the blue of Arthur Weasley’s beloved Muggle vehicle here, while the scene is lit up by both the car’s headlights and the lights of Hogwarts and Hagrid’s Hut.
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Bathed in swathes of purple, the third Harry Potter book cover focuses on the Knight Bus sequence, where Harry is forced to make a snap decision to escape the Dursleys after blowing up his Aunt Marge. Thankfully, a convenient triple-decker bus was on hand to pick him up. As the books begin to exhibit darker themes in this instalment, this cover evokes a sense of danger, with Harry on the run and Hedwig by his side.
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In the sixth book, it could only be Albus Dumbledore who takes centre-stage. This emotional moment, where Harry and his mentor venture into a desolate cave of horrors, is depicted here with ominous green tones, lit up by a mysterious potion that Dumbledore must drink to uncover an extremely important item in the quest to defeat Voldemort.
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And finally, everything comes crashing together in this final, eventful cover, representing Harry’s final battle with Lord Voldemort. Its setting in the Great Hall of Hogwarts, the very location where Harry began his life as a wizard, brings the story full circle, as Harry must be braver than he has ever been before. The urgent, swirling strokes of colour that envelop this scene perfectly capture this clash of foes.
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Newt Scamander’s handy textbook is a Hogwarts staple – with so many magical creatures to learn about. On this cover, the majestic Hippogriff is represented. As the Hippogriffs are respectful creatures, we’re sure Buckbeak would be happy with the level of respect being shown here!
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As ‘written’ by Kennilworthy Whisp, this comprehensive history of the wizarding sport of Quidditch goes back centuries. This new cover would please a certain Ron Weasley, as it features his favourite team, the Chudley Cannons and their glorious orange and red team colours. The Chudley Cannons famously don’t win much, so we’re glad they’re having a moment to shine here.
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The Tales of Beedle the Bard is a collection of ancient fables that teach witches and wizards life lessons in the same manner we Muggles learnt from the likes of Aesop’s fables. Here, we see the warty hopping pot from The Wizard and the Hopping Pot taking centre stage. Eagle eyed viewers might be able to spot the famous symbol of the Deathly Hallows from The Tale of the Three Brothers in the background too.
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The complete collection is all wrapped up here – with a helpful Bowtruckle in tow to guard them safely. Which cover is your favourite?
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To celebrate the 25th anniversary of the franchise, we needed to create a new global, visual identity for the most iconic children’s book in the history of publishing. This illustrative style should inspire a new generation of readers whilst retaining brand loyalty within the worldwide fan base. Our creative began with in-depth audience insights. We uncovered the core emotional themes that fans feel are at the heart of these stories, and used them to inform our visual direction. With both the covers and marketing collateral in mind, we found the perfect balance of familiarity and newness in our assets, so they could resonate with every generation. The new look and feel was made to flex across the entire digital publishing landscape with our illustrated covers at the centre. “I’m thrilled with the way we’ve been able to represent so many iconic moments from the Harry Potter stories in these covers, and with the attention to detail that Studio La Plage have brought to reimagining favourite and infamous characters in every scene”
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We crafted a visual toolkit, adapting our assets across 26 markets, and used our illustration style to tell brand stories across everything from marketing banners to billboards. Our aim was to bring both iconic and lesser-known scenes from these incredible stories alive, in thrilling detail for fans and new readers alike – and we succeeded. The new identity kept Harry Potter in the top digital spot, continuously hitting the Top 10 chart across Audible, Storytell and Amazon.
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The new cover art now invites the next generation of readers and listeners to immerse themselves in this world, on any device, anywhere.
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Reimagining the Harry Potter titles with a British twist, for the launch of the iconic Stephen Fry audiobooks.
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For the first time ever Pottermore Publishing we’re launching the Stephen Fry Audiobooks stateside. To mark their inception into the US market, we crafted a unique art style that celebrated some of the most iconic scenes from the books.
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Although the covers are initially intended for the US market, they need to creatively work with a global audience in mind. To create a strong connection to the narrator we leaned into landscape moments that hinted to the British terrain where the books are set, capturing fan favourite moments set in the London streets and the rolling hills of Scotland.
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Step behind the canvas with the designers of the newly reimagined digital Harry Potter book covers – and discover the artistic choices behind these new looks in an insightful roundtable interview.
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They say “don’t judge a book by its cover”, but when it came to redesigning the Harry Potter ebook and audiobook covers, every creative decision was meticulously analysed by the experts.
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Pottermore Publishing and The Blair Partnership sat down with Jack Bedford of Studio La Plage, the creative agency that reimagined the Harry Potter stories with a vibrant suite of new covers. In this roundtable interview we delve deep with the team as they discuss the core themes and visual choices they explored when developing this new look.
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“Not just a book cover” This is a particularly special year in the Wizarding World, marking 10 years of Pottermore and 25 years since the first Harry Potter book was published in the UK. What better time to reimagine the ebook and audiobook covers originally designed by Olly Moss. In this series, the team discuss the challenges of reimagining the stories, incorporating new digital trends and reflecting how the wizarding world is represented for a new generation. From colour palette choices to deciding how many freckles Hermione should have, the minutia of every artistic decision was taken very seriously! Take a look.
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“The little details” The first thing you notice in the new covers is their vibrant use of colour, but look closer and you’ll discover that each of the seven covers have their own unique flourishes. The team was extremely conscious about creating something relevant and contemporary for digital readers whilst respecting the most magical moments from each of the stories for fans who have followed Harry Potter since the very beginning.
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“Weird conversations” When it came to actually picking which moments to highlight on each of the seven book covers, the team faced an embarrassment of riches. For the first book cover, the team decided that Harry playing Quidditch was the perfect way to represent his first adventure, with meticulous choices being made to reflect him at his happiest whilst also showing how young and inexperienced he was (for example by showing his leg at a crooked angle whilst riding the broom).
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“Showing that naivety was super important,” the team observed. Beyond Harry, characters, such as Ron, Hermione, Neville and Dumbledore were all important to feature, leading to “weird conversations” about how many freckles Hermione should have and the size of her teeth! No stone was left unturned when depicting beloved characters and iconic scenes.
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“Easter eggs” For each cover, it’s not just about what’s going on in the foreground – the backgrounds deserved just as much attention. Fans can spot nuances throughout the series, including giving the Knight Bus a number and adverts just like a Muggle bus.
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Challenges of canonical accuracy remained at the forefront of everyone’s mind, including questions you may not think about, such as how Lord Voldemort would hold his wand. But certain artistic liberties were also taken, including ensuring Harry’s “beloved feathered companion” Hedwig featured in the covers somewhere, even if she wasn’t technically in the original scene.
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Pottermore and Studio La Plage Uncover the Magic behind the new Harry Potter digital book covers. Wizarding WorldTM digital publisher Pottermore and Independent creative agency Studio La Plage have released a behind-the-scenes content series, which will delight Harry Potter fans and illustration enthusiasts alike. Their roundtable “Uncovering the magic” videos explore the creation of a new visual identity for Pottermore’s digital editions of the globally bestselling books, released to coincide with the 25th anniversary of the publication of Harry Potter and the Philosopher’s Stone.
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Bringing together creative leads from Studio La Plage, Pottermore Publishing and J.K. Rowling’s literary agency, The Blair Partnership, the videos delve into the intricacies of creating new cover artwork for a generation of digital readers. Across four episodes, they explore which moments were chosen to be captured, how they developed the artistic style and how canonical details were pored over to bring a host of scenes from the books to life, some of which had never been featured on Harry Potter covers before.
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From initial sketches to in-depth discussions, this video series gives fans the chance to step inside the inner workings of this landmark project (and even let them in on some easter eggs that snuck into the illustrations).
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Matthew Francis, MD of Studio La Plage said “We help build brands through storytelling, with craft at the heart of everything we do, and no project is a better example of this than the Pottermore 25th anniversary covers. This series of videos puts the team’s dedication in the spotlight and allows us to tell an even richer story for Harry Potter fans.”
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Mike Richards, Head of Marketing at Pottermore Publishing said “I’m thrilled with the way we’ve been able to represent so many iconic moments from the Harry Potter stories in these covers, and with the attention to detail that Studio La Plage have brought to reimagining favourite and infamous characters in every scene. We’ve been delighted by the positive fan reaction to the new artwork and are proud of the new look that we’ve now rolled out across our global product range”.
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Jack Bedford, Creative Director on the project said “It’s not every day you get the opportunity to work on a project in the iconic Wizarding World and I hope people enjoy how these videos give a peek behind the process of how these new and reimagined Harry Potter audiobook and eBook covers have been brought to life for a digital generation.”
Pottermore Publishing is the global digital publisher of the Harry Potter and Fantastic Beasts series, as well as other audiobooks and eBooks from the Wizarding World. Their aim is innovative digital publishing that brings these stories to life and attracts a new generation of readers. They work with global eBook and audiobook retailers to celebrate the world that first began with The Boy Who Lived. www.pottermorepublishing.com
Here’s the covers together as a full set. Designed specifically to be impactful when viewed at a small scale. All with really nice title treatment made at Studio La Plage
Here is a variety of Harry Potter cover alternatives. Some early colour drafts and trying out different compositions. With the onus on being impactful viewed at a small size
Next up @harrypotter —Over the past few years, I’ve had the privilege of leading the creative direction for Pottermore Publishing’s Harry Potter 🧙♂️, working with my team @laplagelondon we’ve reimagined every aspect of the stories—from magical creatures and beloved characters to iconic locations. As someone who grew up completely obsessed with the wizarding world, it’s been an honour to help shape and build such an iconic brand.
Last year, we unveiled a bespoke set of covers for the U.S. market to celebrate the release of Stephen Fry’s iconic audiobooks, launching in the States for the very first time. These covers highlight quintessentially British environments from the books, perfectly complementing Fry’s charming narration.
Redefining the Harry Potter brand for a global audience across 26 markets. To celebrate the 25th anniversary of the beloved franchise.
Building an art-led brand fit for the most successful children’s book in the history of publishing, along with a master toolkit for local markets to adapt at a global scale. Allowing the franchise to keep its top spot in the digital space, continuously hitting the Top 10 chart across Audible, Story-tell and Amazon, and inspiring muggles the world over.
The aim was to bring both iconic and lesser-known scenes from these incredible stories alive, in thrilling detail for fans and new readers alike. Creating a flexible design system which built out from the core cover illustrations, that could be used across all marketing touch points – From tentpole moments such as Christmas in the Wizarding World, through to out of home activations in Kings Cross Station for the annual Back to Hogwarts campaigns. The new cover art and design system now invites the next generation of readers and listeners to immerse themselves in this world, on any device, anywhere.
If you’ve listened to Harry Potter on your phone, or read it in your kindle—you’ve probably seen this artwork before 🪄To celebrate the franchise’s 25th anniversary, along with the team @laplagelondon I led the creative direction of the global rebrand for Pottermore Publishing’s @harrypotter 🦉
Since the launch in 2023, we’ve designed covers for multiple franchise titles including the Hogwarts Library Books and delivered over 20 brand and partner-led tactical marketing campaigns, picking up a few awards in the process 🫱🏻🫲🏼 @creativecircleawards @thedrummag 🏆
For the reimagining of The Hogwarts Library books, the goal was to craft a collection of covers that seamlessly fit within the richly illustrated world of the franchise. Drawing inspiration from antique leather-bound books and gold-foiled typography, the design embraces a bold, graphic approach, whilst retaining some of the illustrated visual cues from the core set of @harrpotter covers ✨
Launched in early 2024, these covers have been adapted across 26 markets and are featured in all digital editions of the books 📚
Harry has a new look! Digital publisher of the Wizarding World, Pottermore Publishing has brought its cover art up to date with a dynamic new suite of designs for the Harry Potter eBooks and audiobooks.
Bringing both iconic and lesser-known scenes from these beloved stories alive in thrilling detail for fans and new readers alike, the new cover art invites the next generation of readers and listeners to jump into the action and discover the Harry Potter books on their phones, tablets, e-readers and other devices.
Harry truly seems at his happiest when he plays Quidditch, as we can see here in this vivid interpretation of his match against Slytherin. The use of strong reds in this image bring out the vibrancy of the wizard sport, not to mention a nod to Harry’s Gryffindor house colours.
In the second installment, Harry and Ron find themselves in a precarious situation – trapped in a flying car that just so happens to have crashed into the most dangerous tree at Hogwarts, the Whomping Willow. The luminous night sky complements the blue of Arthur Weasley’s beloved Muggle vehicle here, while the scene is lit up by both the car’s headlights and the lights of Hogwarts and Hagrid’s Hut.
Bathed in swathes of purple, the third Harry Potter book cover focuses on the Knight Bus sequence, where Harry is forced to make a snap decision to escape the Dursleys after blowing up his Aunt Marge. Thankfully, a convenient triple-decker bus was on hand to pick him up. As the books begin to exhibit darker themes in this instalment, this cover evokes a sense of danger, with Harry on the run and Hedwig by his side.
The dynamic new covers bring the stories to life for the digital generation
The designs bring scenes from the books to life, many of which have never before been shown on covers, such as Hermione facing down the Death Eaters or the depths of the Great Lake during the Tri-Wizard Tournament. You will also get to see new perspectives on iconic moments, from Harry’s first Quidditch match to him facing Voldemort in the final Battle of Hogwarts, with detail from each passage carefully illustrated to create the finished image.
Skilfully crafted by creative design experts Studio La Plage, the covers were made with today’s generation in mind. The aim was to give a fresh but instantly recognisable treatment to the stories – whether they are being read on digital devices at home or on the move.
Jack Bedford, Associate Creative Director at Studio La Plage, said: ‘It was both a challenge and an honour to take the legacy of the Harry Potter covers and create a new visual approach fit for the digital age… Our new covers celebrate the moment before the action. They invite readers to experience moments of fantasy, emotion, bravery and friendship – ultimately asking the question: ‘What happens next?’’
The seven cover designs have now been adopted across the Harry Potter eBooks and digital audiobooks, 25 years on from the first book’s publication in June 1997.
Pottermore Publishing spreads holiday cheer with beautiful Yule Ball artwork and global partner collaborations.
Harry PotterTM and Christmas are often felt to be synonymous, as each book in the series gives us a glimpse into Christmas in the wizarding world alongside our favourite witches and wizards. This year, we drew some festive inspiration from The Goblet of Fire and brought to life the magic of the Yule Ball with a brand-new Christmas illustration alongside design agency, La Plage.
A true fan favourite moment, the Yule Ball marks Harry’s fourth Christmas at Hogwarts and an iconic part in the story that brings together characters from across the wider wizarding world. This time, we have showcased never-before-seen characters in our artwork – if you look closely at the enchanting scene, you can spot Viktor Krum or the rather tall, Madame Maxine. There are also some delightful hidden gems to be found, from Professor McGonagall’s tinsel-decorated hat to Hermione’s dress – yes, that’s right, it is in fact blue!
Christmas 2024 marked our largest partner participation ever! Ten of our wonderful retail and library partners encouraged fans across twenty-seven markets, to spend the holiday season listening and reading to the Harry Potter series. Whether that was diving straight back into the adventure through Goblet of Fire, or starting at the very beginning with the Philosopher’s Stone.
The Yule Ball illustration brought a touch of Hogwarts to this past festive season, and we are grateful for the collaboration from all of our partners who got involved. Here’s to creating more magical moments in 2025!
Our latest Harry Potter covers have been shortlisted in the Advertising: Illustration category at the upcoming Drum Awards 2024. These awards celebrate the very best work, companies and people from the world of marketing and media and it’s a pleasure to be shortlisted alongside other exceptional projects.
The brief: a new set of covers to celebrate the high anticipated release of Stephen Fry’s iconic and quintessentially British narrations of the Harry Potter stories in the US and Canadian markets. Working closely with the talented team at La Plage, we took a broader view of iconic locations and landscapes from within the stories, aiming to create a sense of nostalgia and, naturally, a touch of magic. Take, for instance, the cover of Harry Potter and the Prisoner of Azkaban, where the legendary Knight Bus weaves its way through the bustling streets of London. If you look closely, you can spot the Palace Theatre, the home of Harry Potter and the Cursed Child since 2016, tucked into the scene.
Big congratulations to everyone who worked on these captivating illustrations at both team Pottermore and La Plage. They are a resounding success and a fantastic way to reignite the magic for both new fans and long-time listeners in the US and Canada. You can find out more on our nomination by visiting The Drum Awards’ website.
Fans were encouraged to embrace their wizarding colours through a fresh, asset suite highlighting all things House Pride.
As the global, digital publisher of the Harry Potter series and associated titles, we know how much fans of the Wizarding WorldTM love to share their passion for their Hogwarts houses. This year, we decided to tap into this love and give fans the opportunity to engage deeper with the wizarding world by celebrating House Pride throughout March alongside other parts of the franchise. This year, for the first time, we created a dedicated bank of marketing assets to mark the moment.
Designed to enhance fan involvement on socials, the assets featured the Sorting Hat and the four Heads of Houses; Professors McGonagall, Snape, Flitwick and Sprout. We loved using these wonderfully detailed illustrations of the four professors, as it gave us a chance to spotlight characters from the series who aren’t often seen in marketing moments.
We had seven of our fantastic retail and library partners join in with this campaign across 28 territories. Activity ranged from App Store takeovers, Instagram quizzes and Weibo posts. In some markets, Storytel even created a dedicated Snapchat filter, where fans could rank which Harry Potter story was their personal favourite. It was brilliant to see fans engaging with marketing across partner channels, with comments declaring McGonagall ‘one of Hogwarts’ best teachers!’, and exclaiming that our campaign images were ‘great illustrations!’.
Although it’s time to put down our red, green, blue and yellow flags for now, it was truly magical to mark House Pride with our fans and partners throughout March. Why not discover more about your Hogwarts house year-round, by re-immersing yourselves in the Harry Potter stories from the very beginning?
Newly designed character artwork helping Pottermore Publishing and our partners share the magic of the Harry Potter stories.
From the beginning of 2023, Pottermore Publishing worked closely with design agency, La Plage, to animate a suite of select character illustrations. We were keen to bring to life key moments from the fiction, incorporating some iconic quotes alongside the animations. These beautiful assets make characters the focus, with an emphasis on movement, facial expression, and storytelling.
These images add to our ever-growing bank of marketing resources which aim to give our partners the most compelling assets to share the magic of our books and help further establish our identity as a digital first publisher. Throughout the year, these new animations have been used to celebrate character birthdays and tentpole moments, largely through retailers’ social media channels. They’ve been shared globally, just a few examples include Audible Germany helping us celebrate loveable Luna Lovegood’s birthday on February 13th, Storytel Poland celebrating Hermione Granger’s birthday on September 19th and our partners in China, Ximalaya and Dedao who shared an animated post on July 31st for the Boy Who Lived.
We now have a suite of ten-character assets, each with their own individual charm, we can’t wait to see how they will be used in the coming years.
The new artwork is designed to complement the refreshed Harry Potter audiobook and eBook covers released last May.
On 11th April, Pottermore Publishing released new cover artwork for the Hogwarts Library books. The three titles, written by J.K. Rowling, delve deeper into the wizarding world, covering everything from the history of Quidditch to magical fairy tales. Since their publication, the titles continue to delight fans and raise money for Comic Relief and the Lumos Foundation.
Featuring new dynamic and detailed illustrations, these are designed to sit in harmony with our new, digital Harry Potter covers, which were released last May.
Created by design experts Studio La Plage, each cover has its own unique look and feel, designed with a new generation in mind. From Buckbeak the Hippogriff to the Chudley Cannons (Ron Weasley’s favourite Quidditch team), the covers reward eagle-eyed fans who may be able to spot a few easter eggs.
The launch of this new artwork coincides with the release of Приказките на Барда Бийдъл (The Tales of Beedle the Bard) in Bulgarian, which Pottermore Publishing has created in collaboration with Storytel. Фантастични животни и къде да ги намерим (Fantastic Beasts and Where to Find Them) and Куидичът през вековете (Quidditch Through the Ages) will follow soon after on 18th and 25th April. Bulgarian is the second language recording to be released from this collaboration, with more still to come.
A new roundtable video dives into the process behind creating our brand-new set of covers.
At the end of May, the eBook and audio editions of Harry Potter got a fresh new look. Featuring iconic characters and beloved moments from the stories, the dynamic artwork was created with a new generation of readers and listeners in mind.
The covers were unveiled in a landmark year for Pottermore Publishing, with 2022 marking 10 years since the company was founded and 25 years since the publication of the first Harry Potter story in the UK . They not only celebrate the extraordinary, global, impact Harry Potter has had but welcome those who are yet to discover the wonders of the wizarding world.
Fans have been delighted with the new representations of their favourite stories, taking to social media to share their thoughts. The original Wizarding WorldTM post amassed nearly 200,000 likes and 528 comments on Instagram, as well as over 2k likes on Twitter. One excited fan wrote ‘Every time I see a wizarding world art cover, I want to live in this universe. Everything is so beautiful’.
But where do you even start when creating a new digital identity for a beloved franchise? In a roundtable video series called ‘Uncovering the Magic’, now available on Wizarding World’s YouTube channel, fans are invited to delve deeper into the artistic process. The video shows some of the creative team from Pottermore Publishing, The Blair Partnership and agency Studio La Plage, sitting down to dissect the giant task of bringing the best-selling stories to life, the inspiration behind key decisions and even letting viewers in on some easter eggs that snuck onto the final covers!
It was also featured as The Drum’s Ad of the Day on 10th August 2022, where the digital covers were praised for giving a ‘modern take’ on iconic moments from the Harry Potter series.
Fans both old and new can now enjoy the beautiful covers on their devices, and dive back into the adventures of the golden trio from the very beginning.
The dynamic new covers bring the stories to life for the digital generation
The designs bring scenes from the books to life, many of which have never before been shown on covers, such as Hermione facing down the Death Eaters or the depths of the Great Lake during the Tri-Wizard Tournament. You will also get to see new perspectives on iconic moments, from Harry’s first Quidditch match to him facing Voldemort in the final Battle of Hogwarts, with detail from each passage carefully illustrated to create the finished image.
Skilfully crafted by creative design experts Studio La Plage, the covers were made with today’s generation in mind. The aim was to give a fresh but instantly recognisable treatment to the stories – whether they are being read on digital devices at home or on the move.
Jack Bedford, Associate Creative Director at Studio La Plage, said: ‘It was both a challenge and an honour to take the legacy of the Harry Potter covers and create a new visual approach fit for the digital age… Our new covers celebrate the moment before the action. They invite readers to experience moments of fantasy, emotion, bravery and friendship – ultimately asking the question: ‘What happens next?’’
The seven cover designs have now been adopted across the Harry Potter eBooks and digital audiobooks, 25 years on from the first book’s publication in June 1997.